British craft beer brand Fourpure have been acquired by Lion, as the Melbourne company seeks to gain a foothold in the European art beer market.
Founded inby brothers Daniel along with Thomas Lowe, Fourpure is located in London. Lion said hello was attracted to the brand’s “approachable styles and flagship beers” just like Pils Lager and Session IPA.
Kirin-owned Lion, the organization behind Castlemaine XXXX, launched its world-wide unit into take the firm’s Australian and New Zealand craft beers and ciders into untouched markets and accelerate the growth of the company’s wine business in The united states.
The firm aims to capitalise on the growth of the UK build beer market; in the initially eight months ofcanned craft draught beer sales in the country were right up 327%.
Fourpure is the latest British company to secure investment via an international company or be purchased completely. Last month Heineken acquired some sort of 40 million stake in Beavertown Brewery, complementary its purchase of a minority stake in Brixton Brewery last year. Meanwhile, Camden Metropolis Brewery was bought by Abdominal InBev in 2015.
Lion said that in the future there’ll be an opportunity to look at how Fourpure’s submission channels can be used to reach extra drinkers, not only in the UK but additionally in Europe.
Fourpure CEO Daniel Lowe claimed: “Over the past 12 months we’ve been striving to find the right investment course for the next phase of the Fourpure scenario. While in four short a long time Fourpure has grown to become one of London’s foremost independent modern craft systems, we knew we could not take the next adventure alone.
“We met Lion towards the end of our method after a wide range of funding possibilities had been considered, and promptly realised we had a discussed vision and values.
“It ended up being clear from the very first achieving that Matt and the Lion workforce understand the needs of a write brewery and share our aspirations for quality and sustainability. Lion’s past investments in craft breweries in Australia and New Zealand, such as Little Creatures, have always respectable the beer and the folks.”
Lion said it was attracted to Fourpure’s “approachable designs and flagship beers”.
Lion global markets managing director Matt Tapper said: “Lion features a long and proud track record in craft beer nationwide and New Zealand and were thrilled to have the opportunity to back again Dan, Tom and the company to take Fourpure into its next chapter.
“The guys have done an excellent job in getting the business in order to where it is now and we really like how innovative they’ve been in both beer styles and the way they’ve positioned the brand.
“We’re making genuine progress in making our write beers like Little Pets available in the UK and The eu and we see some great possibilities to work together to get these along with Fourpure’s brews in the hands of more draught beer lovers.”