Current trends shaping this beverage industry in 2018

Current trends shaping this beverage industry in 2018

- in Business

With the World Beverage Innovation Accolades drawing nearer, we consider five trends that are shaping the beverage industry today in the hope that it inspires an individual’s entry into this year’s awards scheme C to be presented at BrauBeviale in Germany this specific November.

Protein drinks 

Following the rise in conscious lifestyle and healthy eating habits, variations connected with protein drinks will see additionally growth, particularly with plant-based options to animal protein. Protein drinks is going to reach a wider sector of consumers through a combination of special flavours and healthy, ecological ingredients



? Cannabis Energy Drink

A now-legal high

Last year’s idea of botanical beverages has gone a step further this year due to the legalisation of marijuana inside Canada, and softening client attitudes towards cannabis. There is not any shortage of opportunities for creativity with the growth of cannabis-infused drinks. Hashish is a controversial ingredient that will likely be positioned alongside natural medical beverages.

Adult soft drinks

Health-conscious millennials are found to be drinking less than their mom and dad. So, this year non-alcoholic drinks absolutely are a growing area. New and different combinations will inspire these medications and ‘non-alcoholic’ spirits, and organic botanic ingredients will drive innovative flavours.

Cold brew

The influence of write last year will continue on directly into 2018, but cold brew gourmet coffee will grow in popularity as opposed to traditionally brewed gourmet coffee. Cold brew guarantees a stronger flavour without the bitter and they often acidic taste of standard coffee. The personal touch out of smaller producers and a simplified design will adorn any packaging of successful types.



Canned alcohol

Despite drinking less, the busy modern lifestyle of Generation-Y is certainly driven by convenience. Memorized alcohol is not necessarily innovative, but original flavour combinations will lead the way, specially in the form of pre-mixed cocktails.

World Beverage Creativity Awards

Have you launched a new product? Than the World Beverage Innovation Awards will be for you! We regularly come across new releases and trends, providing them with system to get the exposure they deserve. Showcase your latest enhancements and set that trend!

Find outside more here

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