Danish beverage company Royal Unibrew offers expanded in the soft drinks marketplace with the acquisition of France’s Etablissements Geyer Frres (EGF) for DKK Six hundred million ($94 million).
The purchase C like EGF brands such as Lorina craft soda and pop, PureTh and InFreshhh C will give Unibrew increased accessibility to the French and American pepsi markets.
EGF has about One hundred permanent employees and production facilities in Munster in north-east France. Omnipotent Unibrew said the company has “a considerable presence” in the French and People retail channels.
The company exports to around 40 countries on a modest scale, while exports to the People represent a significant part of the company. Overall, exports represent about 40% of the company’s revenue. In 2017, the company’s revenue was DKK 290 thousand ($45.4 million).
In a statement, Unibrew proclaimed: “The acquisition is in line with Royal Unibrew’s strategy of being a centred and strong regional beverage provider holding market-leading positions within drinks in the Nordic and Baltic countries, supplemented by strong niche jobs in selected markets along with the international malt beverage markets.”
The cope complements Royal Unibrew’s purchase a year ago of Campari’s Lemonsoda business, which consists of fruit-flavoured drinks Lemonsoda, Oransoda, Pelmosoda and Mojito Soda, grouped under the Freedea brand name, as well as the Crodo brands.
As perhaps the deal, Gruppo Campari and Royal Unibrew have entered into a multi-year manufacturing agreement, this agreement Royal Unibrew will continue to manufacture a number of Gruppo Campari-owned products which are currently produced at the Crodo bottling option.
Other subsidiaries of Royal Unibrew include Hartwall throughout Finland, Tauras in Lithuania and Albani Bryggerierne in Denmark.