Intersnack’s KP Snacks acquires the Popchips brand in Europe

Intersnack’s KP Snacks acquires the Popchips brand in Europe

- in Business

Intersnack Group subsidiary KP Snacks offers bought Popchips Ltd, which is the owner of and operates the Popchips manufacturer in Europe.

Popchips Ltd is a subsidiary of parent enterprise Popchips Inc, which will continue to buy and operate the brand in North America together with other international markets.

The deal employs on from KP’s acquisition 60 days ago of Tyrells from The Hershey Company. The purchase included the Fragrance Snacks business in Denmark and Yarra Valley Snack Foods in Australia.

Speaking of the Popchips move, KP Snacks Boss Mark Thorpe said: “Popchips is a fantastic accessory for the KP business and, forthcoming hot on the heels in our recent Tyrrells acquisition, we believe the item significantly strengthens our allowable and better for you propositions, enabling you to offer customers and consumers snacks for every occasion.

“Will Bowler (md of Popchips Europe) and the Popchips squad have done a great job growing the brand and its distribution over the last several years.”

Will Bowler added: “We are really excited to generally be joining the KP Snacks profile and the Intersnack Group. With their strong expertise and support, KP Snack foods will help us build on our powerful momentum as we expand the particular Popchips brand further in the UK in addition to throughout Europe. We believe this really is a fantastic step forward for the logo and will benefit both our snackers and customers alike.”

Popchips co-founder Keith Belling said: “The fast growth and success with the Popchips brand in the UK, which many of us launched in 2012, has been nothing short of phenomenal. That success has produced a unique opportunity for us to go into in this transaction with Intersnack Group, who will continue to elevate organization to benefit snackers across Europe, in addition to enable us to focus on Popchips’ push in North America as well as prospects in other international market segments.”

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