US chocolate brand Little Insider secrets has received an investment from Colorado-based reduce Sunrise Strategic Partners.
The brand was founded by Chris Mears, exactly who set out to create a chocolate sweet without artificial ingredients and earn indulgences more permissible. It’s signature chocolate pieces in addition to recently launched chocolate crunchy wafers are made with natural hues and flavours.
New funding enables Little Secrets to increase submission and marketing efforts to reach new consumers. The brand is actually available in retailers such as Sector and Amazon.
Little Secrets Founder Chris Mears said: “Sunrise brings progress expertise and capital that will enable us to focus on business enlargement and strengthen our team. As i started Little Secrets, I need to to create a chocolate candy which had been delicious and a slightly a smaller amount guilty pleasure.
“I’m today looking forward to expanding our product across other proven methods and to bringing Little Secrets to more consumers across the country.
“Moreover, I am pleased to announce that Jeremy Vandervoet, original director of marketing in Nestl USA’s confection in addition to snacking division, is getting started with Little Secrets as president and COO. With over several years of experience at Nestl, Jeremy brings specific insights and a deep multilevel that will help us continue to grow the Little Secrets brand.”
Sunrise Strategic Spouses CEO Steve Hughes extra: “When Chris left Boulder Models to start Little Secrets, I was excited for him nonetheless sad to see him proceed. I’m thrilled to be joining up with him again on such an exciting business.
“Chad has done a terrific job providing real innovation to the world of clean-label dark chocolate, and we believe Little Techniques is at inflection point, as verified by the recent national start of pieces and stiff wafers at Whole Foods.”
This marks any ninth investment for Sun, an accelerator that provides money to early-stage wellness brands to help with growth.